September 11, 2025
HOUSTON – Kenneth Weaver has been named Head of Brand for the Transwestern organization, leading creative direction and brand strategy across its integrated platform. Reporting to Chief Marketing Officer Frances Thomson, he will oversee the evolution and consistent execution of Transwestern’s brand identity, guiding design, and creative resources that support the firm’s growth and transformation initiatives.
“Kenneth is a distinguished creative leader with deep experience translating strategy into measurable brand impact,” said Thomson. “His expertise will be instrumental in advancing Transwestern’s brand and equipping our teams with tools to better serve our clients.”
Kenneth joins Transwestern from CBRE, where he spent more than 15 years in marketing and creative leadership roles. Most recently, he served as Senior Creative Director, managing a global product creative team and overseeing brand governance, property marketing and M&A integration. He also launched and directed CBRE’s Creative Talent Platform, supporting the career lifecycle of more than 250 professionals through mentorship, training and community programs. His earlier experience includes art direction roles with Shell Oil, The EmGroup and Croxson Design.
“Transwestern is a respected industry leader with an unparalleled culture and a reputation for service excellence,” said Weaver. “A strong brand not only tells that story but also drives growth and opportunity. I’m eager to collaborate across the organization to elevate the Transwestern brand and deliver greater value to our clients and investors.”
A headshot is available for download here.
About Transwestern
Four dynamic, integrated companies make up the Transwestern enterprise, giving us the perspective to think broadly, deeply and creatively about commercial real estate. Clients and investors rely on us for expertise that spans institutional and opportunistic investment, development, hospitality, and brokerage and asset services. Our award-winning, collaborative culture empowers team members with resources and independence to work across boundaries in pursuit of innovative solutions, reinforcing a reputation for service excellence that translates to measurable results. Through offices nationwide and alliance partners around the globe, we positively impact the built environment and our communities while fostering a work climate that champions career vitality for all. Learn more at transwestern.com and @Transwestern
Media Contact:
Monica Sparreo
312.881.7059
monica.sparreo@transwestern.com
twmediarelations@transwestern.com
